"This Is You" First Draft

Here is the first draft for the opening scene "This Is You", which introduces the animation and the concept of the video. Music and sound effects will be added during the final stages of development.

Mortons Next Step

The design for the advert has been created firstly as draft at the moment. I've also put together what the opening shot for the video player on the iPad would look like to help develop a visual understanding for the client.
Our next steps will be to develop the highlight video which will be under-laid.

Workshops to Support

After a review with the client on 15th of November we discussed re doing the workshops script segment and the workshops design, as they felt it wasn't the strongest piece. They also wanted a few more characters as well.

The colours uploaded on the blog aren't a true reflection of the original image as they are a shade or too lighter.
The script was only slightly tweaked adding references, whilst changing all words referring to workshops to support. The client felt this was a more accurate description of the services provided by them. 

Support

"You have a whole array of support, lectures and one to ones at your fingertips. You've got highly qualified, accomplished, quizzed and just up to snuff human beings to assist you with your essay writing, referencing and discovering of information. Just stop over and check it out!"

Introduction Drafts

Here are two drafts to the introduction of our animation, featuring our title "It's Not Just Books"


Intro Draft 1

We decided that the typeface we used wasn't bold enough, and all of the objects fading in simultaneously was too much going on at the same time. Also, the alignment of each of the words were slightly askew, which also needed to be rectified.

Intro Draft 2

The second draft turned out as a nice improvement with the aforementioned changes made.

Library Animation Baby Steps

As most of the graphics have been developed we've begun with the animation of the main character. We've begun developing his walking sequence, we've tried to keep the walking characterful in keeping with the footage.
We also had a look at some walk cycles prior to the development to gain and understanding of how to walk.

Once rendered as seen, we found the characters arms a bit to erratic, so attempted to change the angle and speed.

We feel this is more in keeping with the style we would prefer him to have its comical a tad novel, but most of all he can move across screen which is most important.

Further Mortons project development

After reflection we felt that creating the stop motion light painting would take far too long and become excessively expensive for such a short piece. So instead we looked for an alternative such as Adobe After Effects and seeing if that would aid us.

With researching we found videos with light streaks:

After watching these videos on the ipad and overlaying paper with on focal image onto the screen, we found they are bright enough to demonstrate our point and highlight the focal image on the paper.

We began researching tutorials on how to create light streaks.

 

 

 

Another tutorial Video copilot- Light streaks also happened to demonstrate the light effects made for the ipod nano advert featured further up the post, which involved After Effects but also a plug in. (We were unable to download the video.)

Mortons new and old media project research

For the Mortons campaign we've been looking into bringing print media to life using the digital realm.
Our idea is to print a simplistic image onto paper, which would then be featured within a magazine or on leaflets. The printed image would then be overlaid onto a tablet device, (for testing and development we've been using an ipad) which then would have a video playing using light streaks to bring out key areas of the image , showing logos, and creating movement. This will in turn bring the image to life and target a broad audience with the unique use of old and new media.

The inspiration for the idea came from light photography using light sources and moving the source creating images and patterns using the light.

We looked further into light painting and how we might use it in film, we came across a few videos using stop motion. Which brought a whole new level to light painting, using a variety of camera angles to create depth.