For the Mortons campaign we've been looking into bringing print media to life using the digital realm.
Our idea is to print a simplistic image onto paper, which would then be featured within a magazine or on leaflets. The printed image would then be overlaid onto a tablet device, (for testing and development we've been using an ipad) which then would have a video playing using light streaks to bring out key areas of the image , showing logos, and creating movement. This will in turn bring the image to life and target a broad audience with the unique use of old and new media.
The inspiration for the idea came from light photography using light sources and moving the source creating images and patterns using the light.
We looked further into light painting and how we might use it in film, we came across a few videos using stop motion. Which brought a whole new level to light painting, using a variety of camera angles to create depth.
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