Full Video

"Access Schemes" Draft

Here is the first draft for the "Access Schemes" section of our animation.

"Support" First Draft

Here is the first draft of the "Support" section of our animation.

"Inter Library Loans" First Draft

Here is our first draft of the "Inter Library Loans" section of our animation.

"Databases" First Draft

Here is our first draft for the "Databases" section of our animation.

"Find It At Lincoln" First Draft

Here is our first draft for the "Find It At Lincoln" section of the animation.

Mortons Light Streak Testing

Here is a test video for creating the light streaks we plan on using for our proposed marketing campaign for Morton's.

"This Is You" First Draft

Here is the first draft for the opening scene "This Is You", which introduces the animation and the concept of the video. Music and sound effects will be added during the final stages of development.

Mortons Next Step

The design for the advert has been created firstly as draft at the moment. I've also put together what the opening shot for the video player on the iPad would look like to help develop a visual understanding for the client.
Our next steps will be to develop the highlight video which will be under-laid.

Workshops to Support

After a review with the client on 15th of November we discussed re doing the workshops script segment and the workshops design, as they felt it wasn't the strongest piece. They also wanted a few more characters as well.

The colours uploaded on the blog aren't a true reflection of the original image as they are a shade or too lighter.
The script was only slightly tweaked adding references, whilst changing all words referring to workshops to support. The client felt this was a more accurate description of the services provided by them. 

Support

"You have a whole array of support, lectures and one to ones at your fingertips. You've got highly qualified, accomplished, quizzed and just up to snuff human beings to assist you with your essay writing, referencing and discovering of information. Just stop over and check it out!"

Introduction Drafts

Here are two drafts to the introduction of our animation, featuring our title "It's Not Just Books"


Intro Draft 1

We decided that the typeface we used wasn't bold enough, and all of the objects fading in simultaneously was too much going on at the same time. Also, the alignment of each of the words were slightly askew, which also needed to be rectified.

Intro Draft 2

The second draft turned out as a nice improvement with the aforementioned changes made.

Library Animation Baby Steps

As most of the graphics have been developed we've begun with the animation of the main character. We've begun developing his walking sequence, we've tried to keep the walking characterful in keeping with the footage.
We also had a look at some walk cycles prior to the development to gain and understanding of how to walk.

Once rendered as seen, we found the characters arms a bit to erratic, so attempted to change the angle and speed.

We feel this is more in keeping with the style we would prefer him to have its comical a tad novel, but most of all he can move across screen which is most important.

Further Mortons project development

After reflection we felt that creating the stop motion light painting would take far too long and become excessively expensive for such a short piece. So instead we looked for an alternative such as Adobe After Effects and seeing if that would aid us.

With researching we found videos with light streaks:

After watching these videos on the ipad and overlaying paper with on focal image onto the screen, we found they are bright enough to demonstrate our point and highlight the focal image on the paper.

We began researching tutorials on how to create light streaks.

 

 

 

Another tutorial Video copilot- Light streaks also happened to demonstrate the light effects made for the ipod nano advert featured further up the post, which involved After Effects but also a plug in. (We were unable to download the video.)

Mortons new and old media project research

For the Mortons campaign we've been looking into bringing print media to life using the digital realm.
Our idea is to print a simplistic image onto paper, which would then be featured within a magazine or on leaflets. The printed image would then be overlaid onto a tablet device, (for testing and development we've been using an ipad) which then would have a video playing using light streaks to bring out key areas of the image , showing logos, and creating movement. This will in turn bring the image to life and target a broad audience with the unique use of old and new media.

The inspiration for the idea came from light photography using light sources and moving the source creating images and patterns using the light.

We looked further into light painting and how we might use it in film, we came across a few videos using stop motion. Which brought a whole new level to light painting, using a variety of camera angles to create depth.

Library leaflet design

These images contain the back page of the leaflet as well as the front. The back page is designed to support the video displayed. It contains the links mentioned throughout the video.

The designs are developed to be bright to correlate with the video, but to also match the university of Lincoln library's colour scheme. The piece also supports the library's information by displaying keywords/ acronyms which are used commonly.

Leaflet initial designs

The leaflets shown were developed with InDesign, using the basic library colour scheme. I attempted to experiment with the layouts, framing, and colours to increase impact of certain areas.

Inspirations

As stated in an earlier post, we found inspiration for our own character design from the video game "Limbo", a platformer developed by Playdead.

The design of the game is simplistic, using an atmospheric approach to create a certain emotion to the levels. We liked the design of the character they used, and wanted to use the same simplistic style.

We found inspiration for the style we wish to use from the Babel Fish scene from "The Hitchhikers Guide To The Galaxy". The animation for this sequence is simple, but effective in its use of 2D layering and smooth animating.

Scene Designs

Here are some potential scene designs we have created in correlation to the storyboard, with a few tweaks and improvements.

Initial Designs

Our digital adaptation of the Lincoln Library was based off the actual building, using the most iconic view of the Library. This features the glass box meeting room and the warehouse design, with the use of colours and shading to enhance the structure and dimension of the building, whilst allowing it to remain a simple design.

Here is the design for the main character. Some inspiration has been drawn off the main character from a game called "Limbo", with a block colour which also heavily influenced the eye design. The hair was modeled off a real person, with the rest of the body designed to look slouchy and informal. The backpack was used to portray a more educational feel to the character.

Here is the design for the pigeon which we plan on using for the Inter Library Loans scene. It was designed from a combination of chicken wing images to exaggerate the feathers, and pigeon images for the general body shape. The feathers help to distinguish the creature and make it stand out.

Storyboards

Here are the introductory scenes we have drafted out. To develop the storyboard, all the initial drawings were created on post-it notes in order to help with arranging the scenes to develop a smooth story flow. The intro scene involves our main character approaching an intimidating library building. In correlation with the scripted narration, the scene dramatically changes and the library is seen as welcoming and approachable.

The second scene transitions into a classroom to demonstrate workshops that are run by the library. Various characters appear to demonstrate the points being discussed in the narration, whilst the main character is quizzical and then enlightened from the information.

The third scene shows the main character attempting to use Find It at Lincoln. He is shown typing in key words to the search engine, and then swiftly becomes drowned with the information overload. He then proceeds to narrow down his search results, which is portrayed by him pulling the "plug", leaving him with the key information he was searching for.

The fourth scene is demonstrating databases and key sources, in the forms of graphs for statistical data and newspapers for journals and news articles. The character is shown riding a roller-coaster, using a line graph as the track as he flies through the sources. He is then seen holding a news article when he reaches the end of the line.

The fifth scene demonstrates Inter Library Loans. A pigeon is showed flying from a library from another location, carrying a book our character was unable to find at Lincoln. The book is delivered to him at the Library via the pigeon, acting as a metaphor for Inter Library Loans.

The final scene demonstrates the vacation schemes, and how if you travel you can still have access to libraries and their resources from elsewhere. The character is shown being transported via taxi from the Library to a city in another location. The scene then ends with a question and some useful contact information.