Library Brief

Media Production Design MED3005

University Library Design Brief

“Student to Student”

Background

·         The University Library is about more than just books. Increasingly, academics and students access information through electronic journals and databases enabling new approaches to scholarship.

·         Academic Subject Librarians offer a range of support to students including academic writing and research skills, alongside personal academic development.

·         The Library runs a series of workshops throughout the year which support student skills development.

·         The Library has many means of collecting feedback, but more importantly, it’s what they do with it. Using the students comments they invest in new resources and facilities each year to improve their services, believing that the student is central to their purpose and development.

·         There are many facilities that get overlooked or forgotten. For example, it’s quite common that students don’t visit the 3^rd floor till their final year, or never really understand the printers.

Creative Challenge

To create one of the following:

1; An App

2; A Print Piece

3; A Short Film

In order to engage students through new methods of advertising and display techniques, generating awareness for the brand and its services.

This focal piece should be supported with a proposed campaign.

Target Audience

All students/users of the Library – though it could be targeted to specific groups (e.g. Undergraduate/Postgraduate etc).

Considerations

They want a passionate, energetic celebratory approach, suited to the target audience.

Choose your focal piece, but as always the idea is crucial, and must be supported with the full proposed campaign.

Mandatories

Immerse yourself in ambient, social and new media approaches to graphic communication.

Research imagery, tone of voice and create imagery that is as arresting as it is meaningful.

The focal piece must be practical, as The Library hopes to implement some of the chosen ideas.

Either the library branding guidelines or the university branding guidelines must be adhered to. Both include the same mandatory logo for the library, but do provide some variation in fonts, and colours. If the piece is to be hoped to be actualised these guidelines must be considered.

Deliverables

Produce a presentation for the client with your solution.

Either as a moving image (max 2 mins) or set of 8 still images.

Time scale

Briefing September

Presentation December 2013

Use of work

Selected work will be subject to further development in partnership with The Library, prior to publication. As the producers of any work selected for implementation are the copyright holders, further discussion will be held regarding the specific usage policy within the library at this stage.