Original Presentation

Notes

Slide 2 -

Idea of our project comes from this building, the library. In short, the concept of our project is to essentially teach people how to use the library. May sound boring, but there is a good reason. The library is concerned, and has set out a brief. The idea of the project is to demonstrate the different features and services of the library, so students can use and not be “intimidated” by these features. The work is intended for the library to use, and will provide useful contact information and links.

Slide 3 - 

So who is this project for? The short answer is, students. In particular, undergraduates who are new to the university. The concept of the project is to “show off” the features and services the library has to offer, in a clear, informative and even entertaining manner. Aimed at undergraduates, as the idea is to teach them about everything the library has to offer as early as possible in their university life, so they can get the best out of it in their studies from day one. However, can in theory show anyone who wishes to know about the libraries services.

Slide 4 -

As said earlier, the library is concerned that the majority of the features and services provided often get overlooked by students, meaning the library feels it is not fulfilling its full potential for students of the University. For example, they want students to know how they can use journals and databases, alongside books. Also, academic subject librarians offer a range of support. These can include academic writing and research skills, as well as personal academic development. Workshops are run throughout the academic year for further skills development. Students are always welcome to give their feedback about the library, and will always take what they have to say on board for current or future services they may offer.

Slide 5 -

The library want students to create an app, a print piece or a short film to demonstrate the information they feel students need. Working with a design student, we want to create an animated film, which is supported by a print piece.

Slide 6 -

The short film is going to be approximately two minutes in length, and will explain the different features and services in a clear, informative and light hearted manner. What I mean by this is, it is not going to be a serious instructional video. We are going to use a simplistic 2D design, that will show a playful and quirky style. It will feature multiple layers which can add to the depth of the video, whilst also creating visually appealing and whimsical characteristics, in order to keep the viewers attentions in what may well be considered a mundane subject matter. Soundtrack will be quirky, and contribute to the overall light hearted appeal. The voiceover will add further charm, and will act as a guide, informing the viewers what is occurring on screen without overloading on information. It can also provide an opportunity to add light humour to the piece, keeping it interesting and informal.

Slide 7 - 

The print piece will be there to support the video piece, and will be used to hand the students useful contact details and links, to featured content within the video. They will contain Q codes that will link to the library website/video for easy access. 

Slide 8 - 

Morton create various magazine titles. They want to renew interest in the magazine in the age group of 15-25 year olds. Our concept is to create interest/mystery in a feature image on a print piece, acting as a subtle advertisement campaign.

Slide 9 - 

We wish to converge print and digital pieces of work though tablet. The idea is that when the print piece or the digital piece is seen as an individual creation, the message is unclear. But when the two are combined it will all begin to make sense. We wish to achieve this by creating a video which brings the image on the paper to life. The objective is for the subtle, unclear image to lead the audience to follow the Q code to the correct video.

Slide 10 - 

The idea is to place the iPad behind the image, and the light will project through to make it look like the image on the paper is moving. The marketing is flexible as the print piece can change size allowing for other sized devices to be able to see full piece.